Monday, March 05, 2012

GCB, ABC's Newest Addition To Sunday Night Prime Time Is Getting Good Numbers

ABC Press Release 3~5~2012: Quick Take For Sunday March 4 2012 [Fast Affiliate Live + Same Day Ratings]
Exhibiting strong retention of its “Housewives” lead-­‐in
(93% in viewers/88% in young adults) during the 10 o’clock hour, ABC’s series debut of “GCB” finished a solid No.2 in its slot against established competition, drawing 9% more viewers than the second half of NBC’s 2-­‐hour “Celebrity Apprentice” (7.6 million vs. 7.0 million) and beating out CBS’ veteran “CSI:Miami” by 10% in Adults 18-­‐49(2.2/6 vs.2.0/5).

The new ABC drama ranked No.1 in its time period with Adults 18-­‐34 and across all key Women
(W18-­‐34/W18-­‐49/W25-­‐54). In viewers and young adults “GCB” produced a 5-­‐month high for ABC with regular programming in the time period – since 10/2/11. The new drama improved its hour year to year, outperforming “Brothers & Sisters” on the same night last year (7.4 million and 2.1/6 on 3/6/11) in both viewers (+3%) and young adults (+5%).

A note about increasing DVR penetration and year-­‐to-­‐year rating comparisons: Year-­‐to-­‐year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-­‐to-­‐year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 03/04/12.

Contacts: Jeff Lindsey (818) 460-­5095 / Salima Merchant (818) 460-6847 / Pons Rongavilla (818) 460-5615

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1 comment:

connan said...

My mother in-law and wife love watching Amanda Vaughn vicious butt on GCB and I usually have to spend my time watching it with them. This past week I ordered DISH new whole-home DVR called the Hopper because it will allow me to record my favorite shows and there's at the same time. A DISH co-worker sold me on the Hopper when she said that it will automatically record CBS, ABC, NBC and FOX prime time shows in HD everyday during prime time hours. I'll also be able to pause at TV show in one room and start it in another with the Hopper. I can’t wait to get the Hopper installed in my house so I can finally watch what I want on Sunday nights.

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