After what seemed an interminably long wait, HBO's 5th season of Big Love is finally airing Sunday January 16th at 9:00pm. And i almost missed it. Shame on me, but more so i say, shame on HBO. Even an established show should have strong promo output, particularly when that established show is entering it's final season. HBO could take some pointers from Chloe Sevigny's publicists. In the weeks preceding Big Love's 5th season premiere i've seen more of Nicki Henrickson's portrayer than any notification about the day~date~time of when Big Love's 5th season would air. Fans have observed Ms Sevigny court-side at Madison Square Garden cheering on the Knicks, enjoyed her 20 questions responses in the January 2011 Playboy, and candid paps pics of her rockin' bikini bod as she vacationed on Florida's coast. To be fair, HBO has had advertisements on the sides of buses, but the emphasis was more on photos of the show's stars and not so much on information. And frankly when you're maneuvering snowy/icy/slushy side walks and roads and the temp is 13 degrees, you're more inclined to be focused on getting from point A to point B than searching for details on a literally moving ad.
O.K. criticism over, now i must give thanks and praise. The teasers and behind the scenes video at HBO's website are really good and best of all embeds. Big Love's producers have declared the 5th season is their love letter to the fans. A pre-show on January 16th at 8:50pm is a nice launch for the final season. Now that the Henrickson's have been outed as polygamists and Bill has won the state senate seat there will be different personal and professional complications in his life and the lives of the Henrickson sister-wives and their children. Not to mention the drama that is ever-present with Nicki's brother Alby and Bill's mom and dad, Lois and Frank.
HBO's Big Love airs Sundays at 9:00pm. Remember to tune in at 8:50pm on Sunday January 16th for the special pre-show. For those who may be torn about whether to watch Big Love or the Golden Globes, there's an encore airing of Big Love Mondays at 10:00pm on HBO2. Please check your local listings.