Tuesday, February 26, 2013

85th Academy Awards The Oscars® Show in its entirety Available to stream Monday, Feb. 25th at 6:00 a.m. EST through Wednesday, February 27, at midnight EST

Press Release from Academy of Motion Picture Arts and Sciences: The Oscars® Show to be Available in its Entirety Via ABC's Full Episode Player, Hulu and Hulu Plus for a Limited Time Beginning Monday, February 25th The Full Show Also Available Via ABC On Demand

Beverly Hills, CA - For the first time, viewers in the U.S. will be able to stream tonight’s Oscars show in its entirety across multiple platforms including ABC.com, the ABC Player app, and the free, ad-supported Hulu and Hulu Plus subscription service. The show will also be available via ABC On Demand, the network’s fast forward-disabled VOD service.

The Oscars, in its entirety, will be available to stream within hours of its broadcast completion, beginning Monday, Feb. 25th at 6:00 a.m. EST through Wednesday, February 27, at midnight EST.

“Tonight’s show included remarkable performances that will surely have people talking. This is an easy, convenient way for anyone who missed the show to catch up and join the conversation,” said Karin Gilford, Senior Vice President of Digital Media, ABC Entertainment. “It’s also perfect for anyone who just wants to relive the most magical moments of the night.”

"Our goal is to give fans as many ways to enjoy and engage with the Oscars as possible and this will provide another great opportunity for them,” said Christina Kounelias, the Academy’s Chief Marketing Officer.

The full streaming will be advertiser supported with :15 or :30 video spots running intermittingly from Blue Diamond, Diet Coke, Hyundai, JC Penney, Samsung and The University of Phoenix.

Additionally, during the telecast, Oscar.com offered a plethora of “Real Time Oscar Highlights” to viewers almost instantly after they debuted on the live broadcast. Those special moments from telecast as well as numerous highlights from the Red Carpet and backstage during the show, are currently available on the show’s official site, Oscar.com.

Oscar.com and the official Oscars app go to great lengths to engage fans, giving them unparalleled access to all things Oscar Sunday. As part of the “Backstage Pass,” there are almost 20 exclusive live cameras strategically placed on the Red Carpet, and throughout the backstage are of the Dolby Theatre.

Fans can either sit back and enjoy the action in “Watch” mode, or control the cameras they want to see in “Direct” mode. Hosts and correspondents include: “The View’s” Sherri Shepherd, television personality Cameron Mathison, “Modern Family’s” Rico Rodriquez, Entertainment Weekly’s Jess Cagle, and PEOPLE’s Peter Castro.

For the first time this year, Backstage Pass will include the Red Carpet Digital Lounge, where Radio Disney’s Jake Whetter, POPSUGAR’s Alison McNamara and Mashable’s Brian Hernandez will report on the most buzzed about trends on social media using multi-media monitors run from Samsung Galaxy tablets and smartphones.

Hosted by Seth MacFarlane, the show included:

A Celebration of Movie Musicals: Jennifer Hudson (Dreamgirls) and Catherine Zeta-Jones (Chicago) joined this year's Oscar nominees from Les Miserables, Hugh Jackman and Anne Hathaway along with co-stars Russell Crowe, Amanda Seyfried, Eddie Redmayne, Aaron Tveit, Samantha Barks and Helena Bonham Carter.

A very special performance from Barbra Streisand. Norah Jones performing "Everybody Needs a Best Friend" from the motion picture Ted. Adele singing the Oscar-nominated theme song from Skyfall.

Appearances by: Jack Nicholson, Dustin Hoffman, Jane Fonda, Jennifer Garner, Kristen Stewart, Kerry Washington, Jennifer Aniston, Michael Douglas, Jamie Foxx, Paul Rudd, Salma Hayek Pinault, Melissa McCarthy, Liam Neeson, John Travolta, Ben Affleck, Jessica Chastain, Jennifer Lawrence, Halle Berry, Sandra Bullock, Nicole Kidman, Reese Witherspoon, Mark Wahlberg, Ted and "Marvel's The Avengers" cast members Robert Downey Jr., Samuel L. Jackson, Chris Evans, Jeremy Renner and Mark Ruffalo.

Returning 2011 Oscar winners Jean Dujardin, Christopher Plummer, Octavia Spencer and Meryl Streep; "Chicago" cast members Richard Gere, Queen Latifah, Renée Zellweger and Catherine Zeta-Jones; special guests Joseph Gordon-Levitt, Daniel Radcliffe, Channing Tatum and Charlize Theron; and performers including Kristin Chenoweth, Jennifer Hudson, Catherine Zeta-Jones, Hugh Jackman, Russell Crowe, Anne Hathaway, Amanda Seyfried, Eddie Redmayne, Samantha Barks, Aaron Tveit and Helena Bonham, Adele, Dame Shirley Bassey, Norah Jones and Barbra Streisand.

The Oscars for outstanding film achievements of 2012 were presented on Oscar® Sunday, February 24, at the Dolby Theatre™ at Hollywood & Highland Center®, and were hosted by Seth MacFarlane. The Oscar presentation was televised live on the ABC Television Network and in more than 225 countries worldwide.

Ratings for the Oscars
Source: The Nielsen Company (Live + Same Day, Fast National Program Ratings) – 02/24/13. 2013 Site statistics based on Omniture data, 1/10-2/24/13, app downloads provided by iOS/Google, unique users for site and apps are not unduplicated due to limitations in the data. SocialGuide total number of tweets (Red Carpet combined total of Red Carpet Live & On the Red Carpet) 2/24/13 vs. 2/26/12.

ABC (32.434 million viewers, #1; adults 18-49: 10.1, #1) was of course the top draw on Sunday with its coverage of "The 85th Annual Academy Awards" (36.967 million viewers, #1; adults 18-49: 12.1, #1). Leading into said coverage were the specials "The Oscars Red Carpet Live, Part 1" (19.343 million viewers, #4; adults 18-49: 5.0, #4), "The Oscars Red Carpet Live, Part 2" (23.833 million viewers, #3; adults 18-49: 6.7, #3) and "The Oscars Red Carpet Live, Part 3" (31.462 million viewers, #2; adults 18-49: 9.2, #2).

The Oscars grew its overall audience for the 2nd straight year (+3%) and surged 11% in Adults 18-49 (13.0 rating vs. 11.7 rating) to its best numbers since 2010. Overall, it was the “Oscars’” 2nd-most-watched telecast since 2005. 

In addition the Seth MacFarlane-hosted show scored big gains year to year with Adults 18-34 (+20% – 11.3 rating vs. 9.4 rating), hitting its highest number in 6 years – since 2007. In addition the show posted strong double-digit year-to-year growth across all key Men: M18-34 +34%, M18-49 +16% and M25-54 +11%.

TV’s biggest awards show, ABC’s the Oscars towered over other awards shows this year, outdrawing the 2013 Golden Globe Awards by 20.6 million viewers and 103% in Adults 18-49 (19.7 million/6.4 rating in AD18-49) and the 2013 Grammy Awards by 11.9 million viewers and 29% in Adults 18-49 (28.4 million/10.1 rating in AD18-49).

With the Oscars Red Carpet Live pre-show, The Oscars’ telecast and “Jimmy Kimmel Live: After the Oscars,” ABC’s Oscar programming on Sunday reached 80.748 million unique television viewers across the U.S. – unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.

Oscar.com and the Oscar App generated substantial year-over-year growth. The number of visitors to Oscar.com since the nomination announcement (15.8 million) surged 28% over 2012, and the Oscar App was downloaded 432,000 times, representing a 16% jump over last year. 

On Oscar Sunday alone, 4.6 million people visited Oscar.com or used an Oscar App. Overall users consumed over 33.4 million minutes of digital content on Sunday.

According Social Guide there were 6.4 million tweets with 1.6 million unique users, as overall Oscar activity outpaced last year by 68% (6.4 million vs. 3.8 million).

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