Syfy Channel hit by a tweeting tsunami in response to their original movie Sharknado
[Source: TheWrap & Topsy Analytics] According to the network, "there were nearly 5,000 tweets a minute about the TV movie. Trending all evening, it amassed 387,000 mentions across social media platforms. Those numbers make "Sharknado" SyFy network's most social telecast ever. It was also the most social program on all of television Thursday."
If you missed it don't be bummed Syfy will air an encore broadcast of Sharknado, Thursday, July 18, 2013 at 7PM ETPT/6C.
When contacted by In A Lather for a quote in response to the phenomenon that is "Sharknado", Gary Morgenstein of NBC Universal responded "I'm happy to let these wonderful numbers speak for themselves. Thank you Sookie!" And In A Lather thanks you too Gary.
For best viewing of the Sharknado clip select fullscreen mode in lower right corner after pressing play
[Syfy Channel Press Release]
NEW YORK – June 20, 2013 – Up in the sky. It’s a bird. It’s a plane. No, it’s a…shark! A supersized storm sucks sharks from the ocean and hurls them onto land in the new Syfy Original Movie "Sharknado," premiering Thursday, July 11 at 9PM (ET/PT).
In the movie, regulars of a beachside bar including owner Fin (Ian Ziering, "Beverly Hills 90210"), bartender Nova (Casie Scerbo, "Make It Or Break It") and local drunk George (John Heard, "Home Alone") team up with Fin’s ex-wife April (Tara Reid, "Scrubs") to investigate the ecological nightmare that has sharks swimming through the streets of Los Angeles and falling from the skies. "Sharknado" is a production of The Asylum.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com (http://www.syfy.com/)), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)