DOUBLE DIGIT GROWTH IN YOUNGER DEMOS UP 14% IN ADULTS 18-34 AND 21% IN MEN 18-34 SYFY.COM’S BEST EVER IN UNIQUES AND PAGE VIEWS
2011 WILL BE SYFY'S MOST WATCHED PRIME YEAR EVER RECORD TOTAL VIEWERS AND MEN 2+ VIEWERSHIP
NEW YORK – Fueled by its critically acclaimed popular programming, Syfy is on pace to make 2011 its most watched prime year ever, averaging 1.33 million total viewers – up 10% compared to 2010.
In addition to climbing 5% in Adults 18-49 (569,000) and +1% in Adults 25-54 (633,000), Syfy will also set a new viewership record among Men total viewers (756,000).
Continuing its growth among younger viewers, Syfy surged +14% in Adults18-34 (219,000), +21% in Men 18-34 (126,000) and +7% in Women 18-34 (93,000).
The cable entertainment brands of NBCUniversal – including USA, Syfy, Bravo, Oxygen, E!, Style, mun2 and Sprout – deliver the #1 audience of affluent and educated viewers in all of television.
Syfy’s powerhouse programming in 2011 ranged from the scripted series Warehouse 13, Alphas, Eureka, Being Human and Haven to reality series such as Face Off, Ghost Hunters, Fact or Faked: Paranormal Files, Destination Truth, Hollywood Treasure, Haunted Collector and Paranormal Witness, along with the original miniseries Neverland.
 | Online, Syfy.com will post its best year ever in uniques (+7%) and page views (+19%), as will DVICE (+35% in uniques, +87% in page views) and Blastr (+1% in uniques, +16% in page views), all comparisons based on January-November monthly averages. |
Said Dave Howe, President, Syfy: “Across the board, this has been an historic year for the Syfy brand. From programming triumphs, cutting edge digital initiatives, ground breaking marketing campaigns and innovative business ventures, Syfy has expanded its leadership role in imaginative entertainment. And with our record investment in original programming, 2012 promises to be another powerful one for Syfy.”
To continue the momentum, Syfy will kick off 2012 with an array of returning and new series including Being Human (January 16), Face Off (January 11), Ghost Hunters (January 11), Merlin (January 6) and the premiere of Lost Girl (January 16).
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)
Contact: Gary Morgenstein 212-664-6407 gary.morgenstein@nbcuni.com WEB: nbcumv.com
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